Effective 1st January 2020.


PilatesEVO is an organisation based in the United Kingdom and is the responsible party or data controller with respect to Personal Data (defined below) we collect. If you have any questions or concerns at any time, please do not hesitate to contact us.


This Privacy Policy sets forth our policy with respect to information that can be associated with or which relates to a person and/or could be used to identify a person (“Personal Data”) that we collect from individuals that access or use our, including all of our mobile application(s) or other PilatesEVO products or services on any computer, mobile phone, tablet, console or other device. “Non-Personal Data” as used in this Privacy Policy is therefore any information that does not relate to a person and/or cannot be used to identify a person. When you interact with us through the Sites, we may also collect Non-Personal Data. The limitations and requirements in this Privacy Policy on our collection, use, disclosure, transfer and storage/retention of Personal Data do not apply to Non-Personal Data. Our primary goal in collecting your Personal Data and Non-Personal Data is to provide you with superior online services as well as information about our fitness programs, products and services.

We take the privacy of your Personal Data very seriously. Because of that, we have created this Privacy Policy. This Privacy Policy describes how we collect and use your Personal and Non-Personal Data through a variety of digital means. By accessing or using our Sites, you consent to this Privacy Policy. Provisions of this Privacy Policy may be changed, modified, added or removed at any time and such changes will become effective immediately upon posting of a new policy on the Sites. Your continued use of our products and services constitutes your acceptance to this Privacy Policy and any updates thereto. This Privacy Policy is incorporated into, and is subject to, our Terms of Use.


You may visit and browse the Sites without providing Personal Data. However, this may limit your ability to receive certain features, products or services from us.

Information you give us: We receive and store information you supply to us or permit us to access. This information may include, but is not limited to, your name, image, gender, date of birth, height, weight, lifestyle choices such as sleeping eating and exercise habits, email address, billing address, mailing address, billing information, telephone number, credit card number, credit card expiration date, shipping address, log-in name and password, social network username, calendar, location (GPS) information, Usage Information (as defined below), and electronic opt-in notifications that you authorize, including, but not limited to, third party opt-in options.

Information automatically collected: We automatically receive and store certain types of information regarding your interaction with, and use of, our products and services. For example, as is common practice, we use “cookies” and similar technologies to obtain and determine certain information when your browser accesses the Sites including, but not limited to, the Internet Protocol (IP) address used to connect your computer to the internet, email address, browser type and version, operating system and platform. For users of our mobile service(s), we automatically receive your location when you use the service. We may also receive other information from your mobile device, such as a device identifier. A device identifier is a small data file stored on or associated with your mobile device, which uniquely identifies your mobile device. A device identifier may be data stored in connection with the device hardware, data stored in connection with the device’s operating system or other software, or data sent to the device by us. We or our third-party service providers may also use a variety of technologies that passively or automatically collect information about how the Sites is accessed and used (“Usage Information”), including your browser type, device type, operating system, application version, the pages served to you, the pages accessed by you, the time you browse, preceding page views, and your use of features or applications on the Sites. This statistical data helps us understand what is interesting and relevant to users of the Sites so we can best tailor our content. We may also use web beacons or pixel tags, which are transparent graphic images placed on a web page or in an email and indicate that a page or email has been viewed or tell your browser to get content from another server.

Information about you given to us by third parties: We may receive information about you from third parties that feature our programs, products, services, or promotional offers if you opt-in to receive information from us. You may also choose to participate in a third-party application or social media site through which you allow us to collect (or the third party to share) information about you, including Usage Information and certain Personal and/or Non-Personal Data.

We may also receive information about you from outside records from third parties, such as marketing related or demographic information to enhance our ability to tailor our content, products and services that we believe may be of interest to you. We may supplement the information we collect about you through the Sites with such information from third parties in order to enhance our ability to serve you, to tailor our content to you and/or to offer you opportunities to purchase products or services that we believe may be of interest to you. If we combine such data with information we collect through the Sites, such information is subject to this Privacy Policy unless we have disclosed otherwise.

Children’s Privacy – We do not knowingly collect Personal Data from children under the age of thirteen (13). If you are under the age of thirteen (13), please do not submit any Personal Data through the Sites. We encourage parents and legal guardians to monitor their children’s Internet usage and to help enforce our Privacy Policy by instructing their children never to provide Personal Data through the Sites without their permission. If you have reason to believe that a child under the age of 13 has provided Personal Data to us through the Sites, please email us at and we will delete that information from our records.


Cookies are alphanumeric identifiers that we transfer to your computer’s hard drive through your Web browser to enable our systems to recognize your browser and to provide features for using our services. Cookies allow you to take full advantage of some of the features of our services and the Sites, and we recommend that you leave them turned on.


Cookies come in different varieties and our services may use several of those types. Broadly speaking, we use one or more of the following categories of cookies:

Strictly Necessary Cookies – These cookies are essential to enable you to navigate the Sites and use their features. Without these cookies, services like the shopping cart cannot be provided.

Performance Cookies – These cookies collect information about how you use the Sites or other services we provide — for instance, which webpages you go to most. This data may be used to help optimize the Sites and our services and make it easier for you to navigate. These cookies may also be used to let our affiliates know if you came to the Sites from an affiliate and if your visit resulted in the use or purchase of a product or service from us, including details of the product or service purchased. These cookies do not collect information that identifies you. All information these cookies collect is aggregated and is therefore anonymous.

Functionality Cookies – These cookies allow us to remember choices you make while browsing. For example, we may store your geographic location in a cookie to ensure that we show you the Sites localized for your area. They may also be used to keep track of what featured products or videos have been viewed to avoid repetition. The information these cookies collect will not personally identify you, and they cannot track your browsing activity on third-party websites.

Targeting Cookies – These cookies are used to deliver advertisements more relevant to you and your interests. They are also used to limit the number of times you see an advertisement as well as help measure the effectiveness of the advertising campaign. They are usually placed by advertising networks with our permission. They remember that you have visited a website and this information is shared with other organizations such as advertisers. Quite often targeting or advertising cookies will be linked to site functionality provided by the other organization.


The “help” portion of the toolbar on most browsers will tell you how to prevent your browser from accepting new cookies, how to have the browser notify you when you receive a new cookie, or how to disable cookies altogether.


Except as otherwise provided in this Privacy Policy, we will not provide any of your Personal Data to any third parties without your specific consent. We may share Non-Personal Data, such as aggregate user statistics, Usage Information, and demographic information with third parties.

The Personal Data we collect when you create a profile on the Sites will be used for identification and authentication purposes across our services, so you can use the same account details to log in from any location and on any device. The global single sign-on will allow our systems to identify you wherever you are in the world, meaning you will not need to register with us again if you are signing-in from a different country. It is necessary to process your Personal Data in this way for the performance of a contract between you and PilatesEVO.

In addition, we will create a profile for you with the information needed to provide you with our products or services. The Personal Data we collect from the other sources listed above will be used in the format it is received, or, where appropriate, will be combined with Personal Data we obtain from other internal or external sources. We use and analyse this Personal Data where necessary for the purposes detailed below:

  1. Registering for a PilatesEVO Training Course: we use relevant Personal Data (including your name, address email address, and payment details) in connection with your registration to attend a PilatesEVO Instructor Training Course, and to notify you of the status of the training course and any details related thereto. It is necessary to process your Personal Data in this way for the performance of a contract between you and PilatesEVO.
  2. Becoming a Licensed PilatesEVO Instructor: by becoming a licensed PilatesEVO Instructor we use your Personal Data to communicate with you from time-to-time by email, mail, SMS, phone and/or other electronic means concerning your license(s), the status of your license(s), and your benefits as a licensee. These communications include transactional communications concerning your license, and/or products or services you may purchase; offers, promotions and discounts available to you as a licensee or former licensee; and information, offers, promotions, and discounts about our programs, products, services, and events. It is necessary to process your Personal Data in this way for the performance of a contract between you and PilatesEVO.
  3. Processing Your Order of Products/Services Through our Sites: we use relevant Personal Data (including your name, address email address, and payment details) to process and deliver your order, and to notify you of the status of your order. It is necessary to process your Personal Data in this way for the performance of a contract between you and PilatesEVO.
  4. Improving our Products, Programs and Services: we will use your Personal Data to build a profile on you in order to understand how you use our products, programs and services, to develop more interesting and relevant products, programs and services, to improve our Sites, as well as to personalize the products, programs and services we offer you. We process your Personal Data in this way as it is necessary for the purposes of our legitimate interests in providing better products and services for you and our other customers.
  5. To Provide Customer Support: if you contact our Customer Service (or vice versa), we will use Personal Data to process your request and provide you with the best service possible. We will process your Personal Data in this way if it is necessary for the performance of a contract between you and PilatesEVO or if it is required for us to comply with any legal obligations. If it is not necessary to process your Personal Data for either of these reasons, we will process it as it is necessary for the purposes of our legitimate interests in ensuring we can provide the best service possible.
  6. Conducting Analytics: we will use the Personal Data we hold about you (as well as pseudonymized or anonymized information generated from your Personal Data) to carry out analysis and research. We carry out all such analysis and research on the basis that it is necessary for the purposes of our legitimate interests in understanding our customers and ensuring that our products, programs and services meet the needs of our customers and licensees. We do this in order to (i) learn more about our customers and licensees and their preferences; (ii) to identify patterns and trends amongst our customers and licensees; (iii) to enhance user experience on our Sites; (iv) to provide information, content and offerings tailored to our customers’ and licensees’ needs; (v) for general research and statistical purposes; (vi) to develop new products, programs and services; (vii) to monitor performance of our products, programs and services and/or improve our technology; (viii) to be able to send you personalized marketing messages; and (ix) to display online ads to you.
  7. Analysing our Business: we will use your Personal Data (including by anonymizing and aggregating it with other data) for sales, supply chain, anti-fraud, and financial analysis purposes, to determine how we are performing and where improvements can be made and where necessary for financial reporting purposes. This is necessary for the purposes of our legitimate interests in understanding how our business is performing and considering how to improve our business performance.

Public Sharing – While on the Sites, you may have the opportunity to opt-in to receive information and/or marketing offers from someone else, or to otherwise consent to the sharing of your information with a third party, including social networking sites such as Facebook or Twitter. If you agree to have your Personal Data shared with a third party, your Personal Data will be disclosed to the third-party subject to the privacy policy and business practices of that third party. You may also choose to share certain Personal Data on the Sites including, but not limited to, your activities on other platforms, such as social media networks like Facebook and Twitter. Please read the privacy policies of all such third-party websites. Any Personal Data that share publicly may be used by us for promotional purposes.

We may send you carefully selected offers from other businesses. When we do this, we do not give that business your name and address. If you do not want to receive such offers, please indicate that you are opting out of such notification in your user profile. Other than as set out above, you will receive notice when information about you might go to third parties, and you will have an opportunity to choose not to share the information.


We may partner with third-party service providers to serve ads on our behalf on non-affiliated third-party websites. Some of those ads may be personalized, meaning that they are intended to be relevant to you based on information we or the online advertising network serving the ad collect about your online activities. For example, anonymous information collected across multiple websites that you visit over time may enable the ad network to predict your preferences and show you ads that are most likely to be of interest to you. Please note that we do not share any information that identifies you personally with the third-party service providers who serve ads on our behalf.

To opt out of these types of ads, please visit the Network Advertising Initiative for information about how to opt-out of interest-based advertising by their members. See for general information about the NAI and for the opt-out page. You may also visit to learn about online behavioural advertising and how to opt-out from online behavioural ads served by some or all participating companies. Note that if you opt-out of these types of ads, you may still see our ads at other websites, but the ads will not be tailored using third party tracking technologies associated with our Sites.


We may store Personal Data itself or such information may be stored by third parties to whom we have transferred it in accordance with this Privacy Policy. We take what we believe to be reasonable steps to protect the Personal Data we collect from loss, misuse, unauthorized use, access, inadvertent disclosure, alteration and destruction. However, no network, server, database or Internet or e-mail transmission is ever fully secure or error free. Therefore, you should take special care in deciding what information you send to us electronically. Please keep this in mind when disclosing any Personal Data.


You may direct us not to share your Personal Data with third parties, not to use your Personal Data to provide you with information or offers, or not to send you communications by: (i) contacting us at or (iii) following the removal instructions in the communication you receive. Please understand that if you are a licensed PilatseEVO Instructor or if you have purchased certain products or services from us through the Sites, we must be able to communicate with you concerning your license, your licensed status, your benefits as a licensee, and any purchases you made through our Sites.

You have the right to request access to the Personal Data we have of you. You can do this by contacting us at In order to comply with your request, we may ask you to verify your identity. If you wish to modify, verify, correct, or update any of your Personal Data collected through the Sites, you may contact us. IF AT ANY POINT YOU WISH FOR US TO DELETE PERSONAL DATA ABOUT YOU, YOU CAN CONTACT US AS at Please understand that if you are a licensed PilatesEVO Instructor and you request that your Personal Data be deleted, this will require us to remove your license and you will no longer be permitted to teach PilatesEVO classes.

In accordance with our routine record keeping, we may delete certain records that contain Personal Data you have submitted through the Sites. We are under no obligation to store such Personal Data indefinitely and disclaim any liability arising out of, or related to, the destruction of such Personal Data.


If you are visiting the Sites from outside the United States, please be aware that you are sending information (including Personal Data) to the United States where our servers are located. That information may then be transferred within the United States or back out of the United States to other countries outside of your country of residence, depending on the type of information and how it is stored by us. These countries (including the United States) may not necessarily have data protection laws as comprehensive or protective as those in your country of residence; however, our collection, storage and use of your Personal Data will at all times continue to be governed by this Privacy Policy.


When you click links and/or banners that take you to third party websites, you will be subject to the third parties’ privacy policies. We urge you to read and understand the privacy policies of such websites, as their practices may differ from ours.


We undertake reasonable measures, including using encryption technology, to keep your Personal Data safe. However, no electronic data transmission or storage of information can be guaranteed to be 100% secure. Please note that we cannot ensure or warrant the security of any information you transmit to us. It is important for you to protect against unauthorized access to your password and other personal information and to your computer. Be sure to sign off when finished using a shared computer.


If you have any questions regarding this Privacy Policy, please send us an email to